About us

Who is Letsfaceit Nordic?

For more than 25 years, Letsfaceit Nordic AB has provided the Nordic beauty industry with well-known and appreciated brands. In 1995 the company was founded by the brothers Göran, Per and Peter Agardh with a focus on the American toothpaste brand Natural White. Over the next few years, the company expanded to become the Nordic distributor of brands such as Wet n Wild, Real Techniques and EcoTools. Letsfaceit Nordic has steadily grown stronger and the own brands IDUN minerals and Ida Warg Beauty have become so big that they now stand on their own as sister companies.

Letsfaceit Nordic continues to establish its own new exciting collaborations and brands while remaining the Nordic distributor of well-known international brands such as wet n wild, Physicians Formula, LipSmacker, Lily Lolo and Brushworks to name a few.

Letsfaceit Nordic AB is a unique business partner with distribution that extends throughout the Nordic region through its own subsidiaries in each country and also to some Baltic countries. Our wide distribution network reaches online stores, pharmacy and cosmetics chains, department stores, grocery stores, discount chains and fashion retail. We work with strategies that suit your brand and build up a distribution adapted to the Nordic market.

We who work at Letsfaceit Nordic

As well as managing sales and distribution, we put our business partners in the best possible position with a strong and knowledgeable marketing team. We are proud to have expertise in all areas in-house, from product development and logistics solutions to design, PR, social media and advertising. With this capacity, we can grow brands and focus on implementing strategies based on your needs.

Headquartered centrally on Drottninggatan in Stockholm and with local offices in the other Nordic countries, we combine the big picture with good knowledge of the different countries' markets and trends.

Are you interested in becoming a partner with Letsfaceit Nordic?